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Jason Bloomberg

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Neura: An AI Engine Enabling “User Awareness” to Transform the Customer Experience

An Intellyx Brain Candy Brief

How can organizations use data to enhance the customer experience and engage with their customers or constituents at the just the right time and in just the right way? That’s the big question that AI-company Neura is trying to answer.

The company believes that the key to this type of enhanced engagement is for organizations to become what it calls “user aware.” It helps its clients do this through a software development kit (SKD) that enables them to connect their applications to the Neura AI engine. In so doing, they create sophisticated models of the user’s behaviors and activities.

As the Neura AI engine learns more about each user’s habits and preferences, it enables the application to create personalized experiences and adapt to the user’s specific desires and preferences. The company uses a collection of data points about location, proximity, and activities gleaned from its embedded mobile client, wearable and other IoT-type devices, and various other channels to create detailed models of user behavior.

These user models can then, for instance, automatically identify when the user is at work versus at home, discriminate between running to catch a bus versus running for exercise and when activities are occurring as part of the user’s regular routine or are out of the ordinary. The company’s engine then enables applications to leverage that insight to engage with them in a way that is meaningful and useful in the moment. The company sees a wide-range of application opportunities in areas such a digital health, the smart home, transportation, and retail, among many others.

Copyright © Intellyx LLC. Intellyx publishes the Agile Digital Transformation Roadmap poster, advises companies on their digital transformation initiatives, and helps vendors communicate their agility stories. As of the time of writing, none of the organizations mentioned in this article are Intellyx customers. To be considered for a Brain Candy article, email us at pr@intellyx.com.

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More Stories By Jason Bloomberg

Jason Bloomberg is the leading expert on architecting agility for the enterprise. As president of Intellyx, Mr. Bloomberg brings his years of thought leadership in the areas of Cloud Computing, Enterprise Architecture, and Service-Oriented Architecture to a global clientele of business executives, architects, software vendors, and Cloud service providers looking to achieve technology-enabled business agility across their organizations and for their customers. His latest book, The Agile Architecture Revolution (John Wiley & Sons, 2013), sets the stage for Mr. Bloomberg’s groundbreaking Agile Architecture vision.

Mr. Bloomberg is perhaps best known for his twelve years at ZapThink, where he created and delivered the Licensed ZapThink Architect (LZA) SOA course and associated credential, certifying over 1,700 professionals worldwide. He is one of the original Managing Partners of ZapThink LLC, the leading SOA advisory and analysis firm, which was acquired by Dovel Technologies in 2011. He now runs the successor to the LZA program, the Bloomberg Agile Architecture Course, around the world.

Mr. Bloomberg is a frequent conference speaker and prolific writer. He has published over 500 articles, spoken at over 300 conferences, Webinars, and other events, and has been quoted in the press over 1,400 times as the leading expert on agile approaches to architecture in the enterprise.

Mr. Bloomberg’s previous book, Service Orient or Be Doomed! How Service Orientation Will Change Your Business (John Wiley & Sons, 2006, coauthored with Ron Schmelzer), is recognized as the leading business book on Service Orientation. He also co-authored the books XML and Web Services Unleashed (SAMS Publishing, 2002), and Web Page Scripting Techniques (Hayden Books, 1996).

Prior to ZapThink, Mr. Bloomberg built a diverse background in eBusiness technology management and industry analysis, including serving as a senior analyst in IDC’s eBusiness Advisory group, as well as holding eBusiness management positions at USWeb/CKS (later marchFIRST) and WaveBend Solutions (now Hitachi Consulting).