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Amazon’s Grocery Industry Disruption

By deloitteeditor

Reality No. 2: Amazon will likely grow share of wallet from its combined Prime and Whole Foods customer bases. At its core, Amazon is a customercentric company, constantly evolving and testing all aspects of its operations to fulfill customers’ desires. This acquisition is no different. Amazon can now provide an additional category of product to customers, thus potentially increasing the already significant amount they spend with the company annually.³ Adding fuel to this contest, there is an existing strategic overlap between Amazon Prime and Whole Foods consumer demographics.⁴ With an overlapping customer base, Amazon will likely expand into its new category from a position of strength—leveraging Whole Foods’ status and brand equity rather than having to build expertise organically. For competitors, retaining or attempting to capture new market share from these customers may prove challenging.

4. Jason Bloomberg, “Amazon’s Whole Foods Strategy: It’s Not What You Think,” Forbes, June 23, 2017.

Read the entire article at http://deloitte.wsj.com/cmo/2017/10/17/amazons-grocery-industry-disruption/

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Jason Bloomberg is a leading IT industry analyst, Forbes contributor, keynote speaker, and globally recognized expert on multiple disruptive trends in enterprise technology and digital transformation. He is ranked #5 on Onalytica’s list of top Digital Transformation influencers for 2018 and #15 on Jax’s list of top DevOps influencers for 2017, the only person to appear on both lists.

As founder and president of Agile Digital Transformation analyst firm Intellyx, he advises, writes, and speaks on a diverse set of topics, including digital transformation, artificial intelligence, cloud computing, devops, big data/analytics, cybersecurity, blockchain/bitcoin/cryptocurrency, no-code/low-code platforms and tools, organizational transformation, internet of things, enterprise architecture, SD-WAN/SDX, mainframes, hybrid IT, and legacy transformation, among other topics.

Mr. Bloomberg’s articles in Forbes are often viewed by more than 100,000 readers. During his career, he has published over 1,200 articles (over 200 for Forbes alone), spoken at over 400 conferences and webinars, and he has been quoted in the press and blogosphere over 2,000 times.

Mr. Bloomberg is the author or coauthor of four books: The Agile Architecture Revolution (Wiley, 2013), Service Orient or Be Doomed! How Service Orientation Will Change Your Business (Wiley, 2006), XML and Web Services Unleashed (SAMS Publishing, 2002), and Web Page Scripting Techniques (Hayden Books, 1996). His next book, Agile Digital Transformation, is due within the next year.

At SOA-focused industry analyst firm ZapThink from 2001 to 2013, Mr. Bloomberg created and delivered the Licensed ZapThink Architect (LZA) Service-Oriented Architecture (SOA) course and associated credential, certifying over 1,700 professionals worldwide. He is one of the original Managing Partners of ZapThink LLC, which was acquired by Dovel Technologies in 2011.

Prior to ZapThink, Mr. Bloomberg built a diverse background in eBusiness technology management and industry analysis, including serving as a senior analyst in IDC’s eBusiness Advisory group, as well as holding eBusiness management positions at USWeb/CKS (later marchFIRST) and WaveBend Solutions (now Hitachi Consulting), and several software and web development positions.