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Jason Bloomberg

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Softvision: Helping Organizations Transform and Innovate for a Digital World

An Intellyx Brain Candy Brief

The team at Softvision believes that digital transformation is about creating impactful digital experiences and curating digital journeys for your customers, employees, and partners. They also think that because digital transformation requires a fundamental shift in operating and business models and in the culture of the organization itself, that they must employ a radically different engagement model to help their clients succeed.

This vision that a new era requires a new engagement paradigm is what has led the company to create an operating model that is substantially different from other professional service companies working in the digital transformation space. Feeling almost like a hybrid between an advertising firm and a technology consultancy, the company organized itself into a global network of what it calls ‘studios.’ These studios become the physical client touchpoints, but layered upon them they utilize what they call ‘guilds,’ which are effectively globally interconnected communities of practice.

They then create cross-discipline teams, called ‘pods,’ pulling members from multiple guilds to manage specific client engagements. The important distinction is that these organizational constructs are essentially self-organizing teams, creating a dynamic, holocratic operating model that the company feels gives it the ability to help its clients innovate and transform faster.

The company sees agility and innovation as critically intertwined. It believes that while important, agility by itself is insufficient, and that organizations need to innovate to thrive in the digital era. It believes that its engagement model enables more rapid innovation for its clients, but that it also helps them develop internal innovation capabilities and transform their culture in the process.

Copyright © Intellyx LLC. Intellyx publishes the Agile Digital Transformation Roadmap poster, advises companies on their digital transformation initiatives, and helps vendors communicate their agility stories. As of the time of writing, none of the organizations mentioned in this article are Intellyx customers. To be considered for a Brain Candy article, email us at pr@intellyx.com.

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More Stories By Jason Bloomberg

Jason Bloomberg is the leading expert on architecting agility for the enterprise. As president of Intellyx, Mr. Bloomberg brings his years of thought leadership in the areas of Cloud Computing, Enterprise Architecture, and Service-Oriented Architecture to a global clientele of business executives, architects, software vendors, and Cloud service providers looking to achieve technology-enabled business agility across their organizations and for their customers. His latest book, The Agile Architecture Revolution (John Wiley & Sons, 2013), sets the stage for Mr. Bloomberg’s groundbreaking Agile Architecture vision.

Mr. Bloomberg is perhaps best known for his twelve years at ZapThink, where he created and delivered the Licensed ZapThink Architect (LZA) SOA course and associated credential, certifying over 1,700 professionals worldwide. He is one of the original Managing Partners of ZapThink LLC, the leading SOA advisory and analysis firm, which was acquired by Dovel Technologies in 2011. He now runs the successor to the LZA program, the Bloomberg Agile Architecture Course, around the world.

Mr. Bloomberg is a frequent conference speaker and prolific writer. He has published over 500 articles, spoken at over 300 conferences, Webinars, and other events, and has been quoted in the press over 1,400 times as the leading expert on agile approaches to architecture in the enterprise.

Mr. Bloomberg’s previous book, Service Orient or Be Doomed! How Service Orientation Will Change Your Business (John Wiley & Sons, 2006, coauthored with Ron Schmelzer), is recognized as the leading business book on Service Orientation. He also co-authored the books XML and Web Services Unleashed (SAMS Publishing, 2002), and Web Page Scripting Techniques (Hayden Books, 1996).

Prior to ZapThink, Mr. Bloomberg built a diverse background in eBusiness technology management and industry analysis, including serving as a senior analyst in IDC’s eBusiness Advisory group, as well as holding eBusiness management positions at USWeb/CKS (later marchFIRST) and WaveBend Solutions (now Hitachi Consulting).