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Why Customer Advocacy and Intelligent Automation Matter to MSPs

As MSPs select their technology partners, it’s critical that they embrace customer advocacy principles powered by intelligent automation

For Managed Service Providers (MSPs), it is a time of both great challenge and opportunity. As the world of enterprise technology shifts increasingly to cloud and other self-service technologies, MSPs must rise above the perceived commoditization of technology to remain relevant and create competitive advantage. At the same time, the increasing complexity of the technology stack makes the job of MSPs that much harder.

The technology partners MSPs select today, therefore, are a critical part of their future success. During the selection process, however, it’s critical that MSPs not overlook a crucial factor: customer advocacy enabled by intelligent automation.

To download this white paper, please click http://info.talari.com/Intellyx-Whitepaper-Sept-17.html (registration required).

Copyright © Intellyx LLC. As of the time of writing, Talari Networks is an Intellyx customer. None of the other organizations mentioned in this article are Intellyx customers. Intellyx retains final editorial control of this paper.

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Jason Bloomberg is a leading IT industry analyst, Forbes contributor, keynote speaker, and globally recognized expert on multiple disruptive trends in enterprise technology and digital transformation. He is ranked #5 on Onalytica’s list of top Digital Transformation influencers for 2018 and #15 on Jax’s list of top DevOps influencers for 2017, the only person to appear on both lists.

As founder and president of Agile Digital Transformation analyst firm Intellyx, he advises, writes, and speaks on a diverse set of topics, including digital transformation, artificial intelligence, cloud computing, devops, big data/analytics, cybersecurity, blockchain/bitcoin/cryptocurrency, no-code/low-code platforms and tools, organizational transformation, internet of things, enterprise architecture, SD-WAN/SDX, mainframes, hybrid IT, and legacy transformation, among other topics.

Mr. Bloomberg’s articles in Forbes are often viewed by more than 100,000 readers. During his career, he has published over 1,200 articles (over 200 for Forbes alone), spoken at over 400 conferences and webinars, and he has been quoted in the press and blogosphere over 2,000 times.

Mr. Bloomberg is the author or coauthor of four books: The Agile Architecture Revolution (Wiley, 2013), Service Orient or Be Doomed! How Service Orientation Will Change Your Business (Wiley, 2006), XML and Web Services Unleashed (SAMS Publishing, 2002), and Web Page Scripting Techniques (Hayden Books, 1996). His next book, Agile Digital Transformation, is due within the next year.

At SOA-focused industry analyst firm ZapThink from 2001 to 2013, Mr. Bloomberg created and delivered the Licensed ZapThink Architect (LZA) Service-Oriented Architecture (SOA) course and associated credential, certifying over 1,700 professionals worldwide. He is one of the original Managing Partners of ZapThink LLC, which was acquired by Dovel Technologies in 2011.

Prior to ZapThink, Mr. Bloomberg built a diverse background in eBusiness technology management and industry analysis, including serving as a senior analyst in IDC’s eBusiness Advisory group, as well as holding eBusiness management positions at USWeb/CKS (later marchFIRST) and WaveBend Solutions (now Hitachi Consulting), and several software and web development positions.