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Jason Bloomberg

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LaunchDarkly: Bringing Feature Flagging to the Enterprise

An Intellyx Brain Candy Brief

Web scale companies have long understood the importance of testing new features and interfaces with small subsets of their user population for their usability and effectiveness before general release. The most advanced of these organizations test hundreds or thousands of new features every month — without the users even realizing it.

During this process, called ‘feature flagging,’ they collect vast amounts of data on usability, preferences, and effectiveness. This approach has become synonymous with the continuous integration and continuous delivery (CI/CD) movement, yet most enterprises have not widely it because of the complexity of doing so.

LaunchDarkly aims to change this and democratize this approach. Its solution, which it calls a ‘feature management platform,’ makes feature flagging readily accessible to enterprise organizations and offers them the ability to rapidly test and control feature rollouts.

The company provides a set of software development kits (SDKs) for the platforms that enterprise organizations use most often in their development efforts. The company’s solution enables organizations to centrally manage feature testing and to involve non-development team members in the process. It allows them to control and manage feature rollout using an expansive range of controls, including releasing features to only specific users, to specific user classes, to a limited percentage of users, and to users in specific geographies.

Copyright © Intellyx LLC. Intellyx publishes the Agile Digital Transformation Roadmap poster, advises companies on their digital transformation initiatives, and helps vendors communicate their agility stories. As of the time of writing, none of the organizations mentioned in this article are Intellyx customers. To be considered for a Brain Candy article, email us at pr@intellyx.com.

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More Stories By Jason Bloomberg

Jason Bloomberg is a leading IT industry analyst, Forbes contributor, keynote speaker, and globally recognized expert on multiple disruptive trends in enterprise technology and digital transformation. He is ranked #5 on Onalytica’s list of top Digital Transformation influencers for 2018 and #15 on Jax’s list of top DevOps influencers for 2017, the only person to appear on both lists.

As founder and president of Agile Digital Transformation analyst firm Intellyx, he advises, writes, and speaks on a diverse set of topics, including digital transformation, artificial intelligence, cloud computing, devops, big data/analytics, cybersecurity, blockchain/bitcoin/cryptocurrency, no-code/low-code platforms and tools, organizational transformation, internet of things, enterprise architecture, SD-WAN/SDX, mainframes, hybrid IT, and legacy transformation, among other topics.

Mr. Bloomberg’s articles in Forbes are often viewed by more than 100,000 readers. During his career, he has published over 1,200 articles (over 200 for Forbes alone), spoken at over 400 conferences and webinars, and he has been quoted in the press and blogosphere over 2,000 times.

Mr. Bloomberg is the author or coauthor of four books: The Agile Architecture Revolution (Wiley, 2013), Service Orient or Be Doomed! How Service Orientation Will Change Your Business (Wiley, 2006), XML and Web Services Unleashed (SAMS Publishing, 2002), and Web Page Scripting Techniques (Hayden Books, 1996). His next book, Agile Digital Transformation, is due within the next year.

At SOA-focused industry analyst firm ZapThink from 2001 to 2013, Mr. Bloomberg created and delivered the Licensed ZapThink Architect (LZA) Service-Oriented Architecture (SOA) course and associated credential, certifying over 1,700 professionals worldwide. He is one of the original Managing Partners of ZapThink LLC, which was acquired by Dovel Technologies in 2011.

Prior to ZapThink, Mr. Bloomberg built a diverse background in eBusiness technology management and industry analysis, including serving as a senior analyst in IDC’s eBusiness Advisory group, as well as holding eBusiness management positions at USWeb/CKS (later marchFIRST) and WaveBend Solutions (now Hitachi Consulting), and several software and web development positions.