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AuriQ: Combining Data Virtualization and In-Memory Processing to Transform Big Data

An Intellyx Brain Candy Brief

It is now almost impossible to talk about digital transformation and not talk about ‘big data.’ As data has become one of the chief drivers of competitive advantage, entire business models now center around harvesting and harnessing every form of data imaginable. But as data volumes explode and more of it comes in unstructured forms, organizations find themselves spending more time cleansing, transforming and joining data sets than they do realizing value from that data.

AuriQ, a firm that has been working in data analytics since 1996, has introduced a new big data platform called Essentia that they believe will help enterprise organizations perform data analysis on large data sets more quickly, efficiently and affordably. They accomplish this using the combination of data virtualization and in-memory processing — a combination that they claim provides their clients with a significant advantage when dealing with very large, unstructured data sets.

Their approach to data virtualization of unstructured data enables them to ingest data once and then virtually categorize and transform the data without ever moving it or changing the raw data itself. Once virtualized, their architecture and use of highly scalable in-memory processing enables users to cleanse, explore and analyze data interactively and in real-time — even with extremely large or complex data sets. The speed resulting from the combination of data virtualization and in-memory processing is particularly beneficial in complex use cases that require large, complex data sets from a multiple structured or unstructured sources.

Copyright © Intellyx LLC. Intellyx publishes the Agile Digital Transformation Roadmap poster, advises companies on their digital transformation initiatives, and helps vendors communicate their agility stories. As of the time of writing, none of the organizations mentioned in this article are Intellyx customers. To be considered for a Brain Candy article, email us at pr@intellyx.com.

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More Stories By Jason Bloomberg

Jason Bloomberg is a leading IT industry analyst, Forbes contributor, keynote speaker, and globally recognized expert on multiple disruptive trends in enterprise technology and digital transformation. He is ranked #5 on Onalytica’s list of top Digital Transformation influencers for 2018 and #15 on Jax’s list of top DevOps influencers for 2017, the only person to appear on both lists.

As founder and president of Agile Digital Transformation analyst firm Intellyx, he advises, writes, and speaks on a diverse set of topics, including digital transformation, artificial intelligence, cloud computing, devops, big data/analytics, cybersecurity, blockchain/bitcoin/cryptocurrency, no-code/low-code platforms and tools, organizational transformation, internet of things, enterprise architecture, SD-WAN/SDX, mainframes, hybrid IT, and legacy transformation, among other topics.

Mr. Bloomberg’s articles in Forbes are often viewed by more than 100,000 readers. During his career, he has published over 1,200 articles (over 200 for Forbes alone), spoken at over 400 conferences and webinars, and he has been quoted in the press and blogosphere over 2,000 times.

Mr. Bloomberg is the author or coauthor of four books: The Agile Architecture Revolution (Wiley, 2013), Service Orient or Be Doomed! How Service Orientation Will Change Your Business (Wiley, 2006), XML and Web Services Unleashed (SAMS Publishing, 2002), and Web Page Scripting Techniques (Hayden Books, 1996). His next book, Agile Digital Transformation, is due within the next year.

At SOA-focused industry analyst firm ZapThink from 2001 to 2013, Mr. Bloomberg created and delivered the Licensed ZapThink Architect (LZA) Service-Oriented Architecture (SOA) course and associated credential, certifying over 1,700 professionals worldwide. He is one of the original Managing Partners of ZapThink LLC, which was acquired by Dovel Technologies in 2011.

Prior to ZapThink, Mr. Bloomberg built a diverse background in eBusiness technology management and industry analysis, including serving as a senior analyst in IDC’s eBusiness Advisory group, as well as holding eBusiness management positions at USWeb/CKS (later marchFIRST) and WaveBend Solutions (now Hitachi Consulting), and several software and web development positions.