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ActivePlatform: Cloud Service Brokerage for Emerging Markets

An Intellyx Brain Candy Brief

Over the last few years, the Cloud Service Brokerage (CSB) market has matured, as a number of participants offer similar capabilities to enterprises and telcos around the world.

ActivePlatform is just such a CSB, offering both on-premises and cloud-based cloud intermediation capabilities, both for enterprises wishing to implement a cloud marketplace internally, as well as managed service providers, resellers, and other channel players who wish to leverage CSB capabilities to provide one-stop cloud shopping to their clients.

However, ActivePlatform’s most important differentiation isn’t its capabilities, but rather the markets it serves. Founded in Belarus, it has gained substantial traction across former Soviet Union countries, and over time, has extended to other emerging markets across Asia and the rest of the world.

Its depth of Russian language support appeals to its core constituency, and its expertise with complex business issues like data sovereignty, local billing customs and regulations, and taxation policies give it an important leg up in regions that larger CSBs are reluctant to invest in.

Now, ActivePlatform is expanding into North America and Western Europe – regions with greater competition in the CSB marketplace than the vendor is accustomed to. It is hopeful, however, that its expertise with the complexities of emerging market business will give it a leg up in the developed world as well.

Copyright © Intellyx LLC. Intellyx publishes the Agile Digital Transformation Roadmap poster, advises companies on their digital transformation initiatives, and helps vendors communicate their agility stories. As of the time of writing, none of the organizations mentioned in this article are Intellyx customers. To be considered for a Brain Candy article, email us at pr@intellyx.com.

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Jason Bloomberg is a leading IT industry analyst, Forbes contributor, keynote speaker, and globally recognized expert on multiple disruptive trends in enterprise technology and digital transformation. He is ranked #5 on Onalytica’s list of top Digital Transformation influencers for 2018 and #15 on Jax’s list of top DevOps influencers for 2017, the only person to appear on both lists.

As founder and president of Agile Digital Transformation analyst firm Intellyx, he advises, writes, and speaks on a diverse set of topics, including digital transformation, artificial intelligence, cloud computing, devops, big data/analytics, cybersecurity, blockchain/bitcoin/cryptocurrency, no-code/low-code platforms and tools, organizational transformation, internet of things, enterprise architecture, SD-WAN/SDX, mainframes, hybrid IT, and legacy transformation, among other topics.

Mr. Bloomberg’s articles in Forbes are often viewed by more than 100,000 readers. During his career, he has published over 1,200 articles (over 200 for Forbes alone), spoken at over 400 conferences and webinars, and he has been quoted in the press and blogosphere over 2,000 times.

Mr. Bloomberg is the author or coauthor of four books: The Agile Architecture Revolution (Wiley, 2013), Service Orient or Be Doomed! How Service Orientation Will Change Your Business (Wiley, 2006), XML and Web Services Unleashed (SAMS Publishing, 2002), and Web Page Scripting Techniques (Hayden Books, 1996). His next book, Agile Digital Transformation, is due within the next year.

At SOA-focused industry analyst firm ZapThink from 2001 to 2013, Mr. Bloomberg created and delivered the Licensed ZapThink Architect (LZA) Service-Oriented Architecture (SOA) course and associated credential, certifying over 1,700 professionals worldwide. He is one of the original Managing Partners of ZapThink LLC, which was acquired by Dovel Technologies in 2011.

Prior to ZapThink, Mr. Bloomberg built a diverse background in eBusiness technology management and industry analysis, including serving as a senior analyst in IDC’s eBusiness Advisory group, as well as holding eBusiness management positions at USWeb/CKS (later marchFIRST) and WaveBend Solutions (now Hitachi Consulting), and several software and web development positions.