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Fastly: Delivering Rich, Dynamic Content at Speed and Scale

An Intellyx Brain Candy Brief

In today’s economy, the most critical customer interactions occur digitally. Whether on a website, via a mobile application or in some other internet-powered interaction, the digital engagement with a customer drives a significant amount of the customer experience. And when it comes to that experience, speed is critical.

In the early days of the Internet, the answer was simple. Take the heaviest elements of the web-based interaction — images, videos, etc. — and distribute them to edge locations closer to the consumer. Content Delivery Networks (CDNs) sprung up to meet this need. But as digital interactions have evolved, they have become much more dynamic and unpredictable, making it harder for traditional CDN approaches to deliver the desired performance gains.

The founders of Fastly designed their solution to deliver significant performance gains, but to do so with today’s dynamic web content and applications. Using a combination of architectural strategies and proprietary network and management software — which they call their edge cloud platform — they can deliver significant performance gains at massive scale for even the most dynamic and rich content.

As organizations continue to seek out a richer customer experience through more complex and dynamic customer interactions, Fastly’s architectural strategies will enable their clients to deliver these experiences at the speed that customers demand and to do so at the scale that enterprise organizations require.

Copyright © Intellyx LLC. Intellyx publishes the Agile Digital Transformation Roadmap poster, advises companies on their digital transformation initiatives, and helps vendors communicate their agility stories. As of the time of writing, none of the organizations mentioned in this article are Intellyx customers. To be considered for a Brain Candy article, email us at pr@intellyx.com.

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Jason Bloomberg is a leading IT industry analyst, Forbes contributor, keynote speaker, and globally recognized expert on multiple disruptive trends in enterprise technology and digital transformation. He is ranked #5 on Onalytica’s list of top Digital Transformation influencers for 2018 and #15 on Jax’s list of top DevOps influencers for 2017, the only person to appear on both lists.

As founder and president of Agile Digital Transformation analyst firm Intellyx, he advises, writes, and speaks on a diverse set of topics, including digital transformation, artificial intelligence, cloud computing, devops, big data/analytics, cybersecurity, blockchain/bitcoin/cryptocurrency, no-code/low-code platforms and tools, organizational transformation, internet of things, enterprise architecture, SD-WAN/SDX, mainframes, hybrid IT, and legacy transformation, among other topics.

Mr. Bloomberg’s articles in Forbes are often viewed by more than 100,000 readers. During his career, he has published over 1,200 articles (over 200 for Forbes alone), spoken at over 400 conferences and webinars, and he has been quoted in the press and blogosphere over 2,000 times.

Mr. Bloomberg is the author or coauthor of four books: The Agile Architecture Revolution (Wiley, 2013), Service Orient or Be Doomed! How Service Orientation Will Change Your Business (Wiley, 2006), XML and Web Services Unleashed (SAMS Publishing, 2002), and Web Page Scripting Techniques (Hayden Books, 1996). His next book, Agile Digital Transformation, is due within the next year.

At SOA-focused industry analyst firm ZapThink from 2001 to 2013, Mr. Bloomberg created and delivered the Licensed ZapThink Architect (LZA) Service-Oriented Architecture (SOA) course and associated credential, certifying over 1,700 professionals worldwide. He is one of the original Managing Partners of ZapThink LLC, which was acquired by Dovel Technologies in 2011.

Prior to ZapThink, Mr. Bloomberg built a diverse background in eBusiness technology management and industry analysis, including serving as a senior analyst in IDC’s eBusiness Advisory group, as well as holding eBusiness management positions at USWeb/CKS (later marchFIRST) and WaveBend Solutions (now Hitachi Consulting), and several software and web development positions.