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Jason Bloomberg

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Fastly: Delivering Rich, Dynamic Content at Speed and Scale

An Intellyx Brain Candy Brief

In today’s economy, the most critical customer interactions occur digitally. Whether on a website, via a mobile application or in some other internet-powered interaction, the digital engagement with a customer drives a significant amount of the customer experience. And when it comes to that experience, speed is critical.

In the early days of the Internet, the answer was simple. Take the heaviest elements of the web-based interaction — images, videos, etc. — and distribute them to edge locations closer to the consumer. Content Delivery Networks (CDNs) sprung up to meet this need. But as digital interactions have evolved, they have become much more dynamic and unpredictable, making it harder for traditional CDN approaches to deliver the desired performance gains.

The founders of Fastly designed their solution to deliver significant performance gains, but to do so with today’s dynamic web content and applications. Using a combination of architectural strategies and proprietary network and management software — which they call their edge cloud platform — they can deliver significant performance gains at massive scale for even the most dynamic and rich content.

As organizations continue to seek out a richer customer experience through more complex and dynamic customer interactions, Fastly’s architectural strategies will enable their clients to deliver these experiences at the speed that customers demand and to do so at the scale that enterprise organizations require.

Copyright © Intellyx LLC. Intellyx publishes the Agile Digital Transformation Roadmap poster, advises companies on their digital transformation initiatives, and helps vendors communicate their agility stories. As of the time of writing, none of the organizations mentioned in this article are Intellyx customers. To be considered for a Brain Candy article, email us at pr@intellyx.com.

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Jason Bloomberg is the leading expert on architecting agility for the enterprise. As president of Intellyx, Mr. Bloomberg brings his years of thought leadership in the areas of Cloud Computing, Enterprise Architecture, and Service-Oriented Architecture to a global clientele of business executives, architects, software vendors, and Cloud service providers looking to achieve technology-enabled business agility across their organizations and for their customers. His latest book, The Agile Architecture Revolution (John Wiley & Sons, 2013), sets the stage for Mr. Bloomberg’s groundbreaking Agile Architecture vision.

Mr. Bloomberg is perhaps best known for his twelve years at ZapThink, where he created and delivered the Licensed ZapThink Architect (LZA) SOA course and associated credential, certifying over 1,700 professionals worldwide. He is one of the original Managing Partners of ZapThink LLC, the leading SOA advisory and analysis firm, which was acquired by Dovel Technologies in 2011. He now runs the successor to the LZA program, the Bloomberg Agile Architecture Course, around the world.

Mr. Bloomberg is a frequent conference speaker and prolific writer. He has published over 500 articles, spoken at over 300 conferences, Webinars, and other events, and has been quoted in the press over 1,400 times as the leading expert on agile approaches to architecture in the enterprise.

Mr. Bloomberg’s previous book, Service Orient or Be Doomed! How Service Orientation Will Change Your Business (John Wiley & Sons, 2006, coauthored with Ron Schmelzer), is recognized as the leading business book on Service Orientation. He also co-authored the books XML and Web Services Unleashed (SAMS Publishing, 2002), and Web Page Scripting Techniques (Hayden Books, 1996).

Prior to ZapThink, Mr. Bloomberg built a diverse background in eBusiness technology management and industry analysis, including serving as a senior analyst in IDC’s eBusiness Advisory group, as well as holding eBusiness management positions at USWeb/CKS (later marchFIRST) and WaveBend Solutions (now Hitachi Consulting).