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Jason Bloomberg

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Swiss Re’s Digital Transformation Focuses On Insurance Clients, End-Customers And Employees

Since its founding in 1863, Zurich-based Swiss Re has seen many changes to its business and the world at large. Today’s turbulent business environment, however, is forcing Swiss Re to change faster and more comprehensively than any other time in its history.

Swiss Re’s iconic London building

Swiss Re’s iconic London building

I recently interviewed Rainer Baumann, CIO of Information and Managing Director at Swiss Re, to understand the level of transformation the company is undergoing. “We’re a 150-year-old reinsurance company facing a pace of change we’ve never experienced before,” Baumann said. “The rate of change is accelerating and people are highly challenged.”

In fact, Swiss Re’s digital transformation cuts across all aspects of its business, including its employees, its IT environment, and most importantly, how it serves its insurance clients.

As a reinsurer, the company primarily sells ‘wholesale’ insurance to other carriers, allowing them to spread their risk. As a result, Swiss Re has historically had little or no interaction with the end-customer businesses and individuals seeking insurance coverage.

With digital transformation, however, the focus on end-customers is significantly increasing. “The digital services we’re offering are tools to analyze risk portfolios, circumstantial risks, and assess claims,” Baumann explained. “These services enrich the capabilities of our primary insurance partners.”

In other words, Swiss Re is developing digital services for its own insurance clients to use with their end-customers. “We’re getting closer to the policy holder,” Baumann added. “We’re now able to relate to policy holders and are putting them more at the center.”

Read the entire article at https://www.forbes.com/sites/jasonbloomberg/2017/04/19/swiss-res-digital-transformation-focuses-on-insurance-clients-end-customers-and-employees/.

Intellyx publishes the Agile Digital Transformation Roadmap poster, advises companies on their digital transformation initiatives, and helps vendors communicate their agility stories. As of the time of writing, Microsoft and ServiceNow are Intellyx customers. None of the other organizations mentioned in this article are Intellyx customers. Image credit: jo.sau.

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More Stories By Jason Bloomberg

Jason Bloomberg is a leading IT industry analyst, Forbes contributor, keynote speaker, and globally recognized expert on multiple disruptive trends in enterprise technology and digital transformation. He is ranked #5 on Onalytica’s list of top Digital Transformation influencers for 2018 and #15 on Jax’s list of top DevOps influencers for 2017, the only person to appear on both lists.

As founder and president of Agile Digital Transformation analyst firm Intellyx, he advises, writes, and speaks on a diverse set of topics, including digital transformation, artificial intelligence, cloud computing, devops, big data/analytics, cybersecurity, blockchain/bitcoin/cryptocurrency, no-code/low-code platforms and tools, organizational transformation, internet of things, enterprise architecture, SD-WAN/SDX, mainframes, hybrid IT, and legacy transformation, among other topics.

Mr. Bloomberg’s articles in Forbes are often viewed by more than 100,000 readers. During his career, he has published over 1,200 articles (over 200 for Forbes alone), spoken at over 400 conferences and webinars, and he has been quoted in the press and blogosphere over 2,000 times.

Mr. Bloomberg is the author or coauthor of four books: The Agile Architecture Revolution (Wiley, 2013), Service Orient or Be Doomed! How Service Orientation Will Change Your Business (Wiley, 2006), XML and Web Services Unleashed (SAMS Publishing, 2002), and Web Page Scripting Techniques (Hayden Books, 1996). His next book, Agile Digital Transformation, is due within the next year.

At SOA-focused industry analyst firm ZapThink from 2001 to 2013, Mr. Bloomberg created and delivered the Licensed ZapThink Architect (LZA) Service-Oriented Architecture (SOA) course and associated credential, certifying over 1,700 professionals worldwide. He is one of the original Managing Partners of ZapThink LLC, which was acquired by Dovel Technologies in 2011.

Prior to ZapThink, Mr. Bloomberg built a diverse background in eBusiness technology management and industry analysis, including serving as a senior analyst in IDC’s eBusiness Advisory group, as well as holding eBusiness management positions at USWeb/CKS (later marchFIRST) and WaveBend Solutions (now Hitachi Consulting), and several software and web development positions.