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FIR B2B #70: The Peculiar PR Challenges of AI’s Resurrection, With Jason Bloomberg

By David Strom and Paul Gillin

“On the one hand, AI is perhaps the most revolutionary set of innovations since the transistor. But on the other, the bad press surrounding it continues to mount, perhaps even faster than the innovations themselves. And AI promises to change the role technology plays for every industry on this planet.” So writes Jason Bloomberg in a post on LinkedIn Pulse earlier this month. Paul and David sat down with him in our latest podcast to discuss some of the issues surrounding how to best publicize AI. Bloomberg has been a tech reporter for decades, writing for Forbes and various other B2B tech pubs over the course of his career.

Jason’s post makes four important points about PR and AI:

  • AI vendors jump in with more hype than reality, what he calls AI-washing (after white-washing).
  • AI has been on the verge of being the next big thing for decades now.
  • AI will cost jobs. As if we didn’t have enough threats these days.
  • Skynet. Need we say more?

We discuss some lessons that overall PR and marketing folks can learn from the rise and fall and current rise of AI, and how to set expectations accordingly for the Next New Thing.

Listen to the podcast at https://firpodcastnetwork.com/fir-b2b-70-peculiar-pr-challenges-ais-resurrection-jason-bloomberg/

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More Stories By Jason Bloomberg

Jason Bloomberg is the leading expert on architecting agility for the enterprise. As president of Intellyx, Mr. Bloomberg brings his years of thought leadership in the areas of Cloud Computing, Enterprise Architecture, and Service-Oriented Architecture to a global clientele of business executives, architects, software vendors, and Cloud service providers looking to achieve technology-enabled business agility across their organizations and for their customers. His latest book, The Agile Architecture Revolution (John Wiley & Sons, 2013), sets the stage for Mr. Bloomberg’s groundbreaking Agile Architecture vision.

Mr. Bloomberg is perhaps best known for his twelve years at ZapThink, where he created and delivered the Licensed ZapThink Architect (LZA) SOA course and associated credential, certifying over 1,700 professionals worldwide. He is one of the original Managing Partners of ZapThink LLC, the leading SOA advisory and analysis firm, which was acquired by Dovel Technologies in 2011. He now runs the successor to the LZA program, the Bloomberg Agile Architecture Course, around the world.

Mr. Bloomberg is a frequent conference speaker and prolific writer. He has published over 500 articles, spoken at over 300 conferences, Webinars, and other events, and has been quoted in the press over 1,400 times as the leading expert on agile approaches to architecture in the enterprise.

Mr. Bloomberg’s previous book, Service Orient or Be Doomed! How Service Orientation Will Change Your Business (John Wiley & Sons, 2006, coauthored with Ron Schmelzer), is recognized as the leading business book on Service Orientation. He also co-authored the books XML and Web Services Unleashed (SAMS Publishing, 2002), and Web Page Scripting Techniques (Hayden Books, 1996).

Prior to ZapThink, Mr. Bloomberg built a diverse background in eBusiness technology management and industry analysis, including serving as a senior analyst in IDC’s eBusiness Advisory group, as well as holding eBusiness management positions at USWeb/CKS (later marchFIRST) and WaveBend Solutions (now Hitachi Consulting).