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Umbrage – The Stepmother of Invention

By Ken Klapproth

The progress of ad blocker software over the years as described by Jason Bloomberg in the Forbes article is another case in point on how innovative applications can have dramatically different perceptions based on if you’re the recipient or the target.  As a content creator, I understand the deterrent ads represent to viewers, but I also understand that funding great content requires some form of monetization.

What is troubling to me is the evolution of the technology for use by content delivery networks.  Mr. Bloomberg describes several technological approaches in his article, some of which border on “extortion” and I am inclined to agree.  Companies like Shine and Instart Logic are developing technology for mobile carriers to selectively serve and override ads.  When the carrier of your phone network has the capability to override your desire, serving you ads you specifically chose to disable – or worse, serve you ads that override those on content provider websites – they can destroy revenue streams supporting the content you enjoy.

Read the entire article at https://chemical-materials.elsevier.com/new-materials-applications/umbrage-stepmother-invention/

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Jason Bloomberg is a leading IT industry analyst, Forbes contributor, keynote speaker, and globally recognized expert on multiple disruptive trends in enterprise technology and digital transformation. He is ranked #5 on Onalytica’s list of top Digital Transformation influencers for 2018 and #15 on Jax’s list of top DevOps influencers for 2017, the only person to appear on both lists.

As founder and president of Agile Digital Transformation analyst firm Intellyx, he advises, writes, and speaks on a diverse set of topics, including digital transformation, artificial intelligence, cloud computing, devops, big data/analytics, cybersecurity, blockchain/bitcoin/cryptocurrency, no-code/low-code platforms and tools, organizational transformation, internet of things, enterprise architecture, SD-WAN/SDX, mainframes, hybrid IT, and legacy transformation, among other topics.

Mr. Bloomberg’s articles in Forbes are often viewed by more than 100,000 readers. During his career, he has published over 1,200 articles (over 200 for Forbes alone), spoken at over 400 conferences and webinars, and he has been quoted in the press and blogosphere over 2,000 times.

Mr. Bloomberg is the author or coauthor of four books: The Agile Architecture Revolution (Wiley, 2013), Service Orient or Be Doomed! How Service Orientation Will Change Your Business (Wiley, 2006), XML and Web Services Unleashed (SAMS Publishing, 2002), and Web Page Scripting Techniques (Hayden Books, 1996). His next book, Agile Digital Transformation, is due within the next year.

At SOA-focused industry analyst firm ZapThink from 2001 to 2013, Mr. Bloomberg created and delivered the Licensed ZapThink Architect (LZA) Service-Oriented Architecture (SOA) course and associated credential, certifying over 1,700 professionals worldwide. He is one of the original Managing Partners of ZapThink LLC, which was acquired by Dovel Technologies in 2011.

Prior to ZapThink, Mr. Bloomberg built a diverse background in eBusiness technology management and industry analysis, including serving as a senior analyst in IDC’s eBusiness Advisory group, as well as holding eBusiness management positions at USWeb/CKS (later marchFIRST) and WaveBend Solutions (now Hitachi Consulting), and several software and web development positions.