From the Author of The Agile Architecture Revolution

Jason Bloomberg

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Umbrage – The Stepmother of Invention

By Ken Klapproth

The progress of ad blocker software over the years as described by Jason Bloomberg in the Forbes article is another case in point on how innovative applications can have dramatically different perceptions based on if you’re the recipient or the target.  As a content creator, I understand the deterrent ads represent to viewers, but I also understand that funding great content requires some form of monetization.

What is troubling to me is the evolution of the technology for use by content delivery networks.  Mr. Bloomberg describes several technological approaches in his article, some of which border on “extortion” and I am inclined to agree.  Companies like Shine and Instart Logic are developing technology for mobile carriers to selectively serve and override ads.  When the carrier of your phone network has the capability to override your desire, serving you ads you specifically chose to disable – or worse, serve you ads that override those on content provider websites – they can destroy revenue streams supporting the content you enjoy.

Read the entire article at https://chemical-materials.elsevier.com/new-materials-applications/umbrage-stepmother-invention/

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Jason Bloomberg is the leading expert on architecting agility for the enterprise. As president of Intellyx, Mr. Bloomberg brings his years of thought leadership in the areas of Cloud Computing, Enterprise Architecture, and Service-Oriented Architecture to a global clientele of business executives, architects, software vendors, and Cloud service providers looking to achieve technology-enabled business agility across their organizations and for their customers. His latest book, The Agile Architecture Revolution (John Wiley & Sons, 2013), sets the stage for Mr. Bloomberg’s groundbreaking Agile Architecture vision.

Mr. Bloomberg is perhaps best known for his twelve years at ZapThink, where he created and delivered the Licensed ZapThink Architect (LZA) SOA course and associated credential, certifying over 1,700 professionals worldwide. He is one of the original Managing Partners of ZapThink LLC, the leading SOA advisory and analysis firm, which was acquired by Dovel Technologies in 2011. He now runs the successor to the LZA program, the Bloomberg Agile Architecture Course, around the world.

Mr. Bloomberg is a frequent conference speaker and prolific writer. He has published over 500 articles, spoken at over 300 conferences, Webinars, and other events, and has been quoted in the press over 1,400 times as the leading expert on agile approaches to architecture in the enterprise.

Mr. Bloomberg’s previous book, Service Orient or Be Doomed! How Service Orientation Will Change Your Business (John Wiley & Sons, 2006, coauthored with Ron Schmelzer), is recognized as the leading business book on Service Orientation. He also co-authored the books XML and Web Services Unleashed (SAMS Publishing, 2002), and Web Page Scripting Techniques (Hayden Books, 1996).

Prior to ZapThink, Mr. Bloomberg built a diverse background in eBusiness technology management and industry analysis, including serving as a senior analyst in IDC’s eBusiness Advisory group, as well as holding eBusiness management positions at USWeb/CKS (later marchFIRST) and WaveBend Solutions (now Hitachi Consulting).