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Jason Bloomberg

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Ad Blocking Battle Drives Disruptive Innovation

If you normally run an ad blocker and you’re reading this article on Forbes.com, then you probably had to turn the blocker off to access this content or any other on the site.

Grumble if you will – but put yourself into Forbes’ shoes for a moment, or any other firm that depends upon ad revenue. Ad blockers cut directly into that revenue. Who suffers in the end? You, the consumer, because without ad revenue, many online firms would cease to exist.

In fact, Facebook has been struggling with the problem of ad blockers – in particular, ad blocking technology from eye/o, a German company that produces Adblock Plus, a popular ad blocking application.

In a well-publicized dustup in August 2016, eye/o upgraded Adblock Plus to block all ads in Facebook. In response, Facebook tweaked its code to defeat Adblock Plus a few days later.

Many observers of this curious riposte point out that the publisher vs. ad blocker battle is a long-running cat-and-mouse game, as ad blockers improve and publishers respond in kind.

From Cat-and-Mouse to Extortion

But there’s more to this story, as ad blocking need not be an all-or-nothing affair. Israel-based Shine, for example, is rolling out ad blocking technology for mobile carriers to install on their networks – giving your phone company the ability to choose which ads you see and which you don’t, regardless of the intent of the publisher.

Read the entire article at http://www.forbes.com/sites/jasonbloomberg/2017/02/18/ad-blocking-battle-drives-disruptive-innovation/

Intellyx publishes the Agile Digital Transformation Roadmap poster, advises companies on their digital transformation initiatives, and helps vendors communicate their agility stories. As of the time of writing, Instart Logic is an Intellyx customer. None of the other organizations mentioned in this article are Intellyx customers. Image credit: JD Hancock.

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More Stories By Jason Bloomberg

Jason Bloomberg is a leading IT industry analyst, Forbes contributor, keynote speaker, and globally recognized expert on multiple disruptive trends in enterprise technology and digital transformation. He is ranked #5 on Onalytica’s list of top Digital Transformation influencers for 2018 and #15 on Jax’s list of top DevOps influencers for 2017, the only person to appear on both lists.

As founder and president of Agile Digital Transformation analyst firm Intellyx, he advises, writes, and speaks on a diverse set of topics, including digital transformation, artificial intelligence, cloud computing, devops, big data/analytics, cybersecurity, blockchain/bitcoin/cryptocurrency, no-code/low-code platforms and tools, organizational transformation, internet of things, enterprise architecture, SD-WAN/SDX, mainframes, hybrid IT, and legacy transformation, among other topics.

Mr. Bloomberg’s articles in Forbes are often viewed by more than 100,000 readers. During his career, he has published over 1,200 articles (over 200 for Forbes alone), spoken at over 400 conferences and webinars, and he has been quoted in the press and blogosphere over 2,000 times.

Mr. Bloomberg is the author or coauthor of four books: The Agile Architecture Revolution (Wiley, 2013), Service Orient or Be Doomed! How Service Orientation Will Change Your Business (Wiley, 2006), XML and Web Services Unleashed (SAMS Publishing, 2002), and Web Page Scripting Techniques (Hayden Books, 1996). His next book, Agile Digital Transformation, is due within the next year.

At SOA-focused industry analyst firm ZapThink from 2001 to 2013, Mr. Bloomberg created and delivered the Licensed ZapThink Architect (LZA) Service-Oriented Architecture (SOA) course and associated credential, certifying over 1,700 professionals worldwide. He is one of the original Managing Partners of ZapThink LLC, which was acquired by Dovel Technologies in 2011.

Prior to ZapThink, Mr. Bloomberg built a diverse background in eBusiness technology management and industry analysis, including serving as a senior analyst in IDC’s eBusiness Advisory group, as well as holding eBusiness management positions at USWeb/CKS (later marchFIRST) and WaveBend Solutions (now Hitachi Consulting), and several software and web development positions.