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From the Author of The Agile Architecture Revolution

Jason Bloomberg

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Related Topics: Agile Digital Transformation

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Ad Blocking Battle Drives Disruptive Innovation

If you normally run an ad blocker and you’re reading this article on Forbes.com, then you probably had to turn the blocker off to access this content or any other on the site.

Grumble if you will – but put yourself into Forbes’ shoes for a moment, or any other firm that depends upon ad revenue. Ad blockers cut directly into that revenue. Who suffers in the end? You, the consumer, because without ad revenue, many online firms would cease to exist.

In fact, Facebook has been struggling with the problem of ad blockers – in particular, ad blocking technology from eye/o, a German company that produces Adblock Plus, a popular ad blocking application.

In a well-publicized dustup in August 2016, eye/o upgraded Adblock Plus to block all ads in Facebook. In response, Facebook tweaked its code to defeat Adblock Plus a few days later.

Many observers of this curious riposte point out that the publisher vs. ad blocker battle is a long-running cat-and-mouse game, as ad blockers improve and publishers respond in kind.

From Cat-and-Mouse to Extortion

But there’s more to this story, as ad blocking need not be an all-or-nothing affair. Israel-based Shine, for example, is rolling out ad blocking technology for mobile carriers to install on their networks – giving your phone company the ability to choose which ads you see and which you don’t, regardless of the intent of the publisher.

Read the entire article at http://www.forbes.com/sites/jasonbloomberg/2017/02/18/ad-blocking-battle-drives-disruptive-innovation/

Intellyx publishes the Agile Digital Transformation Roadmap poster, advises companies on their digital transformation initiatives, and helps vendors communicate their agility stories. As of the time of writing, Instart Logic is an Intellyx customer. None of the other organizations mentioned in this article are Intellyx customers. Image credit: JD Hancock.

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More Stories By Jason Bloomberg

Jason Bloomberg is the leading expert on architecting agility for the enterprise. As president of Intellyx, Mr. Bloomberg brings his years of thought leadership in the areas of Cloud Computing, Enterprise Architecture, and Service-Oriented Architecture to a global clientele of business executives, architects, software vendors, and Cloud service providers looking to achieve technology-enabled business agility across their organizations and for their customers. His latest book, The Agile Architecture Revolution (John Wiley & Sons, 2013), sets the stage for Mr. Bloomberg’s groundbreaking Agile Architecture vision.

Mr. Bloomberg is perhaps best known for his twelve years at ZapThink, where he created and delivered the Licensed ZapThink Architect (LZA) SOA course and associated credential, certifying over 1,700 professionals worldwide. He is one of the original Managing Partners of ZapThink LLC, the leading SOA advisory and analysis firm, which was acquired by Dovel Technologies in 2011. He now runs the successor to the LZA program, the Bloomberg Agile Architecture Course, around the world.

Mr. Bloomberg is a frequent conference speaker and prolific writer. He has published over 500 articles, spoken at over 300 conferences, Webinars, and other events, and has been quoted in the press over 1,400 times as the leading expert on agile approaches to architecture in the enterprise.

Mr. Bloomberg’s previous book, Service Orient or Be Doomed! How Service Orientation Will Change Your Business (John Wiley & Sons, 2006, coauthored with Ron Schmelzer), is recognized as the leading business book on Service Orientation. He also co-authored the books XML and Web Services Unleashed (SAMS Publishing, 2002), and Web Page Scripting Techniques (Hayden Books, 1996).

Prior to ZapThink, Mr. Bloomberg built a diverse background in eBusiness technology management and industry analysis, including serving as a senior analyst in IDC’s eBusiness Advisory group, as well as holding eBusiness management positions at USWeb/CKS (later marchFIRST) and WaveBend Solutions (now Hitachi Consulting).