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Akamai Fumbles, Instart Logic Runs CDN Ball For Touchdown

For many years, Akamai has been the undisputed leader in the Content Delivery Network (CDN) market it pioneered. Now that CDN capabilities have largely become commoditized, however, disruption is upending the CDN segment – and relative newcomer Instart Logic is now running the ball toward the end zone.

Home Pages of Some of Instart Logic’s Customers

Home Pages of Some of Instart Logic’s Customers

The financial news from Instart Logic today is unquestionably positive: it tripled its bookings for the third year in a row, adding more than 60 new enterprise customers and ten new deals worth over $1 million each, a new record.

The contrast with Akamai’s results, furthermore, is dramatic. “We now regularly beat Akamai in competitive sales situations,” says Manav Mital, CEO and founder of Instart Logic, “and closed 5X more enterprise customers in FY ‘17 than the prior year.”

Akamai, in fact, has been struggling. It reports a leveling off of profits, as well as a 10% drop in Media Delivery Solutions revenue – a dramatic downturn, especially considering Instart Logic’s approach to the media market.

Instart Logic is doubling down on this trend by recognizing the commodity nature of traditional CDN services, still the core of Akamai’s business. “Pure transport and delivery has become commoditized,” Mital claims. “Customers should not be forced to pay a premium for this commodity.”

To read the entire article, go to http://www.forbes.com/sites/jasonbloomberg/2017/02/15/akamai-fumbles-instart-logic-runs-cdn-ball-for-touchdown/.

Intellyx publishes the Agile Digital Transformation Roadmap poster, advises companies on their digital transformation initiatives, and helps vendors communicate their agility stories. As of the time of writing, Instart Logic is an Intellyx customer. None of the other organizations mentioned in this article are Intellyx customers. Image credit: Jason Bloomberg.

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More Stories By Jason Bloomberg

Jason Bloomberg is a leading IT industry analyst, Forbes contributor, keynote speaker, and globally recognized expert on multiple disruptive trends in enterprise technology and digital transformation. He is ranked #5 on Onalytica’s list of top Digital Transformation influencers for 2018 and #15 on Jax’s list of top DevOps influencers for 2017, the only person to appear on both lists.

As founder and president of Agile Digital Transformation analyst firm Intellyx, he advises, writes, and speaks on a diverse set of topics, including digital transformation, artificial intelligence, cloud computing, devops, big data/analytics, cybersecurity, blockchain/bitcoin/cryptocurrency, no-code/low-code platforms and tools, organizational transformation, internet of things, enterprise architecture, SD-WAN/SDX, mainframes, hybrid IT, and legacy transformation, among other topics.

Mr. Bloomberg’s articles in Forbes are often viewed by more than 100,000 readers. During his career, he has published over 1,200 articles (over 200 for Forbes alone), spoken at over 400 conferences and webinars, and he has been quoted in the press and blogosphere over 2,000 times.

Mr. Bloomberg is the author or coauthor of four books: The Agile Architecture Revolution (Wiley, 2013), Service Orient or Be Doomed! How Service Orientation Will Change Your Business (Wiley, 2006), XML and Web Services Unleashed (SAMS Publishing, 2002), and Web Page Scripting Techniques (Hayden Books, 1996). His next book, Agile Digital Transformation, is due within the next year.

At SOA-focused industry analyst firm ZapThink from 2001 to 2013, Mr. Bloomberg created and delivered the Licensed ZapThink Architect (LZA) Service-Oriented Architecture (SOA) course and associated credential, certifying over 1,700 professionals worldwide. He is one of the original Managing Partners of ZapThink LLC, which was acquired by Dovel Technologies in 2011.

Prior to ZapThink, Mr. Bloomberg built a diverse background in eBusiness technology management and industry analysis, including serving as a senior analyst in IDC’s eBusiness Advisory group, as well as holding eBusiness management positions at USWeb/CKS (later marchFIRST) and WaveBend Solutions (now Hitachi Consulting), and several software and web development positions.