Top Digital Transformation and DevOps Influencer

Jason Bloomberg

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Dynatrace Drives Digital Innovation With AI Virtual Assistant

Innovation in the white-hot digital performance management (DPM) market continues to accelerate, and it was clear from this week’s Perform conference in Las Vegas that Dynatrace is setting the pace.

In fact, Dynatrace’s innovations are so cutting-edge and so flashy that on first glance they may seem to be gimmicks. For example, there’s Dynatrace UFO, a saucer-shaped device with flashing lights that one might confuse with a drone. But instead of flying, it provides status reports with patterns of red and green lights.

Or maybe the Digital Experience Center – a video wall that displays several of Dynatrace’s monitoring dashboards. If normal-sized screens are good, the reasoning might go, then large ones would be better, right?

And then there’s davis, the artificial intelligence (AI)-driven interface to Dynatrace’s deep, real-time knowledge about application and infrastructure performance. Interact with davis via Amazon Alexa’s soothing, vaguely British female voice, asking it (her?) such questions as “how are things today?” in order to solicit cogent, concise responses about recent problems with the digital infrastructure.

Gimmicky, perhaps – but there’s method to Dynatrace’s madness. Each of these innovations illustrates the vendor’s efforts to ‘consumerize’ IT.

Performance monitoring and management have heretofore been the sole domain of the techies. But digital performance management is inherently business – and customer – focused.

By adding dead-simple interfaces and corresponding interaction modalities, Dynatrace is opening up the world of DPM for the broader organization, and the techies as well, as everyone benefits from greater simplicity.

Read the entire article at http://www.forbes.com/sites/jasonbloomberg/2017/02/09/dynatrace-drives-digital-innovation-with-ai-virtual-assistant/.

Intellyx publishes the Agile Digital Transformation Roadmap poster, advises companies on their digital transformation initiatives, and helps vendors communicate their agility stories. As of the time of writing, Dynatrace is an Intellyx customer. None of the other organizations mentioned in this article are Intellyx customers. Dynatrace covered Jason Bloomberg’s expenses at Perform, a standard industry practice. Image credit: Jason Bloomberg.

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More Stories By Jason Bloomberg

Jason Bloomberg is a leading IT industry analyst, Forbes contributor, keynote speaker, and globally recognized expert on multiple disruptive trends in enterprise technology and digital transformation. He is ranked #5 on Onalytica’s list of top Digital Transformation influencers for 2018 and #15 on Jax’s list of top DevOps influencers for 2017, the only person to appear on both lists.

As founder and president of Agile Digital Transformation analyst firm Intellyx, he advises, writes, and speaks on a diverse set of topics, including digital transformation, artificial intelligence, cloud computing, devops, big data/analytics, cybersecurity, blockchain/bitcoin/cryptocurrency, no-code/low-code platforms and tools, organizational transformation, internet of things, enterprise architecture, SD-WAN/SDX, mainframes, hybrid IT, and legacy transformation, among other topics.

Mr. Bloomberg’s articles in Forbes are often viewed by more than 100,000 readers. During his career, he has published over 1,200 articles (over 200 for Forbes alone), spoken at over 400 conferences and webinars, and he has been quoted in the press and blogosphere over 2,000 times.

Mr. Bloomberg is the author or coauthor of four books: The Agile Architecture Revolution (Wiley, 2013), Service Orient or Be Doomed! How Service Orientation Will Change Your Business (Wiley, 2006), XML and Web Services Unleashed (SAMS Publishing, 2002), and Web Page Scripting Techniques (Hayden Books, 1996). His next book, Agile Digital Transformation, is due within the next year.

At SOA-focused industry analyst firm ZapThink from 2001 to 2013, Mr. Bloomberg created and delivered the Licensed ZapThink Architect (LZA) Service-Oriented Architecture (SOA) course and associated credential, certifying over 1,700 professionals worldwide. He is one of the original Managing Partners of ZapThink LLC, which was acquired by Dovel Technologies in 2011.

Prior to ZapThink, Mr. Bloomberg built a diverse background in eBusiness technology management and industry analysis, including serving as a senior analyst in IDC’s eBusiness Advisory group, as well as holding eBusiness management positions at USWeb/CKS (later marchFIRST) and WaveBend Solutions (now Hitachi Consulting), and several software and web development positions.