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ServiceNow Invests In MapAnything In Platform Ecosystem Play

Service management leader ServiceNow today announced a strategic investment in MapAnything, a location services company that has heretofore run on the Salesforce.com platform. With this investment, MapAnything is committing to building equivalent services on the ServiceNow platform.

Typical MapAnything-based Application (Source: MapAnything)

Typical MapAnything-based Application (Source: MapAnything)

The investment is part of a $33.1 million Series B round that also includes investments from Columbus Nova as well as all previous investors, including Greycroft Partners, Harbert Venture Partners, Salesforce Ventures and individual investors Michael Lazerow and former NBA commissioner David Stern. The financing follows last year’s Series A round of $7.3 million and brings the total investment to date to $40.4 million.

Supporting multiple platforms has always been part of MapAnything’s strategic plan. “Our intention was always to run on multiple platforms,” explains John Stewart, CEO of MapAnything. “Now we’re bringing MapAnything to the ServiceNow platform.”

MapAnything provides a suite of location-aware apps and platform services for numerous applications, ranging from supporting field service teams to keeping track of dumpsters. With MapAnything, a ServiceNow user can set business rules, like ‘when a technician arrives at a location, change the status of a work order.’

Read the entire article at http://www.forbes.com/sites/jasonbloomberg/2017/02/02/servicenow-invests-in-mapanything-in-platform-ecosystem-play/.

Intellyx publishes the Agile Digital Transformation Roadmap poster, advises companies on their digital transformation initiatives, and helps vendors communicate their agility stories. As of the time of writing, ServiceNow is an Intellyx customer. None of the other organizations mentioned in this article are Intellyx customers.

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Jason Bloomberg is a leading IT industry analyst, Forbes contributor, keynote speaker, and globally recognized expert on multiple disruptive trends in enterprise technology and digital transformation. He is ranked #5 on Onalytica’s list of top Digital Transformation influencers for 2018 and #15 on Jax’s list of top DevOps influencers for 2017, the only person to appear on both lists.

As founder and president of Agile Digital Transformation analyst firm Intellyx, he advises, writes, and speaks on a diverse set of topics, including digital transformation, artificial intelligence, cloud computing, devops, big data/analytics, cybersecurity, blockchain/bitcoin/cryptocurrency, no-code/low-code platforms and tools, organizational transformation, internet of things, enterprise architecture, SD-WAN/SDX, mainframes, hybrid IT, and legacy transformation, among other topics.

Mr. Bloomberg’s articles in Forbes are often viewed by more than 100,000 readers. During his career, he has published over 1,200 articles (over 200 for Forbes alone), spoken at over 400 conferences and webinars, and he has been quoted in the press and blogosphere over 2,000 times.

Mr. Bloomberg is the author or coauthor of four books: The Agile Architecture Revolution (Wiley, 2013), Service Orient or Be Doomed! How Service Orientation Will Change Your Business (Wiley, 2006), XML and Web Services Unleashed (SAMS Publishing, 2002), and Web Page Scripting Techniques (Hayden Books, 1996). His next book, Agile Digital Transformation, is due within the next year.

At SOA-focused industry analyst firm ZapThink from 2001 to 2013, Mr. Bloomberg created and delivered the Licensed ZapThink Architect (LZA) Service-Oriented Architecture (SOA) course and associated credential, certifying over 1,700 professionals worldwide. He is one of the original Managing Partners of ZapThink LLC, which was acquired by Dovel Technologies in 2011.

Prior to ZapThink, Mr. Bloomberg built a diverse background in eBusiness technology management and industry analysis, including serving as a senior analyst in IDC’s eBusiness Advisory group, as well as holding eBusiness management positions at USWeb/CKS (later marchFIRST) and WaveBend Solutions (now Hitachi Consulting), and several software and web development positions.