It’s been only a handful of months since my fellow Forbes pundits Mike
Kavis and Ben Kepes bemoaned cloud provider Rackspace’s troubles competing
in the cutthroat public cloud marketplace. “Companies like Rackspace simply
cannot compete,” opined Kavis in July 2014. Back in May, Kepes snarkily
pointed out that “Rackspace has long been something of a bridesmaid,” as
they unsuccessfully explored selling themselves to the highest bidder.
Yet, just as reports of Mark Twain’s death were exaggerated – or perhaps
Monty Python’s “not dead yet”? – just so with San Antonio-based
Rackspace Hosting, Inc. In the intervening months they have doubled down on
their “fanatical support” strategy, shifting from a pure public cloud
offering to managed cloud – a hybrid managed services and public/private
cloud combination that differentiates them in the marketplace.
Managed services are ... (more)
SYS-CON Media Ulitzer Author since February 2007
Jason Bloomberg, president of agile digital transformation analyst firm
Intellyx, has surpassed one million page views on the SYS-CON family of
online magazines, which includes Cloud Computing Journal, Internet of
Things Journal, Big Data Journal, SOA World Magazine, and several others.
His home page at SYS-CON can be found at JasonBloomberg.SYS-CON.com.
Bloomberg is also a regular contributor to Forbes and Wired. He writes on a
range of digital transformation, enterprise IT, and innovation topics.He is
also a frequent conference sp... (more)
Thought experiment: let’s say your app gets a message from somewhere,
perhaps from another app, but you don’t know from where. The message
contains the number 47 but no other information. What should your app do with
The answer: nothing. There’s no way for your app to make any sense out of a
single datum with no context, no additional information or metadata about the
Now, let’s scale up this thought experiment to a data lake. There are a few
common definitions of data lake, but perhaps the most straightforward is a
storage repository that holds a vas... (more)
Omnichannel Digital Transformation for Everyone
With the explosion of consumer technology options, digital transformation has
upended retail more so than any other industry. From the retailer’s
perspective, every device, every app, every digital interaction is an
opportunity to communicate a brand, to present a value proposition, and most
importantly, to drive home a sale.
Perhaps the most important lesson these retailers learned from the dot.com
explosion of the 1990s is that the web was first and foremost a marketing
channel – a way of connecting seller to buyer. With this real... (more)
What Is a Digital Professional?
I’ve started using the phrase digital professional, in particular in my
recent article dinging Amazon’s cloud division Amazon Web Services (AWS)
for not having a clear digital strategy. However, I haven’t been very clear
on what I mean, so it’s time to put a finer point on this terminology.
The role of digital professional begins back in the 1990s with the rise of
the web professional: people who worked on web sites in some capacity. Some
in the day.
Other designated as ... (more)