Raise awareness for hybris as the leading front end solution inside SAP’s
Customer Engagement and Commerce (CEC) platform.
Through a series of product launches, including its new Marketing Platform
and Billing solution, and compelling thought leadership articles, PAN
designed an aggressive PR program that quickly appealed to its target
audience of marketing and commerce professionals as well as increased
visibility over key competition.
Leveraged key “Digital Transformation” messaging to secure mainstream
attention of hybris with industry influencers Christine Crandell (Huffington
Post), Jason Bloomberg (Forbes) and Bob Thompson (CustomerThink) as well as
media, including VentureBeat, CMSWire, CMO.com, AdExchanger, Chain StoreAge &
NAILED KEY MESSAGING
“hybris: Bringing Digital Transformation To SAP” -- Forbes
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One of the hottest new terms in the world of enterprise computing is the
microservice. Starting with the seminal 2014 article by James Lewis and
Martin Fowler of ThoughtWorks, microservices have taken on a life of their
own – and as with any other overhyped term, they have generated their fair
share of confusion as well.
Perhaps the best definition of microservices comes from Janakiram MSV,
Principal at Janakiram & Associates. “Microservices are fine-grained units
of execution. They are designed to do one thing very well,” according to
Janakiram. “They contain everything from th... (more)
Given my years at ZapThink, fighting to help architects understand what
Service-Oriented Architecture really was and how to get it right, it’s no
surprise that many people ask me this question.
If you took my SOA course, you can probably guess my answer: it depends.
Even to this day we don’t have a universally accepted definition of SOA.
But even if we did, we’d also have to figure out what “SOA done wrong”
means, in order to contrast microservices with it.
However, the question “Are Microservices ‘SOA Done Right’?” itself is
a mix of apples and, well not oranges – more like confu... (more)
Agile Operations for Enterprise DevOps Efforts
If you believe Gartner, IT is now bimodal. Slow, traditional IT continues its
slog, following policies and procedures from the last century, while fast,
digital, devops-driven technology efforts run circles around the old guard.
Furthermore, Gartner says, this bimodal approach to IT is OK. Some things you
want to do fast, but other things are best tackled slowly, like a pot roast.
If you listen to CA Technologies’ customers – as the folks at CA surely
do – you’ll hear a different story altogether. True, traditional
approaches to runn... (more)
Straight talking and the latest thinking from the DevOps frontline. This
eBook unearths the key topics around DevOps as heard directly from the
Read the nine articles from leading figures such as Dan North, Nicole
Forsgren, Jason Bloomberg and others on major debates such as:
Microservices DevOps education Do we need a DevOps Institute? The double
edged sword of automation Recruiting DevOps teams
To download this eBook, go to