Omnichannel Digital Transformation for Everyone
With the explosion of consumer technology options, digital transformation has
upended retail more so than any other industry. From the retailer’s
perspective, every device, every app, every digital interaction is an
opportunity to communicate a brand, to present a value proposition, and most
importantly, to drive home a sale.
Perhaps the most important lesson these retailers learned from the dot.com
explosion of the 1990s is that the web was first and foremost a marketing
channel – a way of connecting seller to buyer. With this realization,
retailers now had the appropriate context for extending multichannel retail
strategies. After all, catalog, call center, and in-store were familiar,
tried-and-true retail channels, and the web simply added one more. (See this
article I wrote back in 2001 for some insight into the mu... (more)
My recent article on Amazon.com and their cloud division’s focus on
technology to the exclusion of any customer-centric digital strategy raised
many eyebrows. After all, don’t cloud and digital go hand in hand? To
explore this question I took a close look at Rupert Murdoch’s News
Corporation, which split into two companies last year: 21st Century Fox,
which retains the film, television, cable, and satellite businesses, and the
refocused News Corp., responsible for print newspapers.
The cloud, in fact, was instrumental in this separation. “21st Century Fox
had one year to change,... (more)
I worked with Fiorano Software back in the first-generation SOA days, over a
decade ago. This scrappy Palo Alto and Bengaluru-based vendor competed
successfully in the Enterprise Service Bus (ESB) market with the middleware
behemoths of the time, including IBM, Oracle, Software AG WebMethods, and
TIBCO, to name a few. While other smaller vendors were either acquired or
dropped off the radar, the secret to Fiorano’s survival was a critical
architectural decision that differentiated their ESB in fundamental ways.
Today people don’t like talking about ESBs anymore. Instead, the buzz ... (more)
In last week’s Forbes article I discussed various senses of the term
real-time: low latency user interfaces, up-to-date information, live human
interactions, and high-performance data processing – to name but a few.
Today, for the Cortex audience (as well as the Wired Innovations and SYS-CON
audiences), it’s time to channel Lewis Carroll and have a wondrous
adventure to shed light on the true significance and challenges of real-time.
As we venture down the rabbit hole of our technology-infused world, it’s
easy to see that everything is getting faster and bigger and, well, just
I see a lot of opportunity in the industry for organizations to try to
understand agility, to try to adopt these practices in more than just a
development context, but as a business. With regard to agility, what do you
see as the bigger trends today for architects?
A very important question is really, “What does business agility mean, and
how do organizations actually achieve it?” And unfortunately, that word
“agility,” because it is based on the word “agile,” ends up confusing
a lot of people because they think when we use the word “agile” we mean